About

Meet the founder of Respira

Hi, I’m Idun. I started Respira because I believe in the power of people to create positive change—when approached with agency, joy, and curiosity. I’m passionate about helping businesses meet their sustainability requirements while opening their eyes to the bigger picture—where innovation, resilience, and thriving come naturally.

I am on a mission to spark joy and agency in people while building a planet-centric mindset.

My journey

With a background in design and sustainability, I’ve spent years working with organizations to navigate complex challenges and embrace sustainability as a source of opportunity.

In 2024, I founded Respira to help businesses create strategies that go beyond compliance, fostering a planet-centric mindset that supports long-term success, without sacrificing joy or purpose.

My superpower: I translate complex, systemic challenges into simple, actionable strategies that inspire change.

I am restlessly chasing change while patiently supporting organisations and people in their regenerative transition.

How I can help you

I want to train the trainers: I am the advisor who enables you to continue without me.

Strategic advisory

I help you build a sustainable market strategy, identifying risks and opportunities in your ecosystem to meet today’s regulations and set your business up for the future.

Sustainability strategy

Ecosystem strategy

Involvement plans

Learning design

I design and deliver engaging learning experiences that cultivate a deep connection to sustainability within your team, led by curiosity and joy.

Sustainability programs

L&D strategy

Learning experiences

Keynotes and workshops

I lead hands-on workshops that help your team see sustainability as an opportunity for growth, innovation, and positive change.

Planet centric mindset

Systemic design thinking

Ecosystem mapping

Let’s work together to make meaningful change

Mission

Respira is on a mission to democtratize ecosystem knowledge and help people and organisations build a planet centric mindset.

The purpose is to plant seeds of change, find sparks of joy, ignite agency and hope.

Values

Respira is a value driven company, founded on the values of justice, joy, curiosity and transparency.

Respira has signed Creatives for climate commitment to divest from destruction and to be a positive contributor to a flourishing planet.